More than just a gym, The Body Club is a full-service fitness studio with an area for
cardio and strength training, studios for group classes, personal training areas, a spa,
and more. The many offerings appeal to a wide customer base, so it was important to
show all aspects of the venue through photography.
Seeking visuals that allow the audience to acknowledge that there is a full weight training facility, we started with a group photo of the trainers and owner right in the midst of the equipment. Then we further told the story of each trainer by the props they held which represented the gym's offerings.
Authentic shots of the trainers in action - helping a customer lift weights or instructing a group class - showed all of the valued extras that come with a membership.
Central Florida Lifestyle Magazine. View digital article.