McCartney & Company, Inc. is a concrete contractor in the Central Florida area that
serves customers through a variety of construction projects.
The purpose of the website photography was to elevate the look of a concrete pour project by generating an authentic, yet dramatic, set of images for commercial use. Set against the beautiful backdrop of sunrise, which is when this pour began, the dramatic natural lighting of the early morning provided a striking setting to a seemingly ordinary concrete pour. While we were there, we also captured candid images of the crew working onsite to show the customer who they are as a team.