IKEA is a national brand that offers affordable home furnishings for all areas of the
home. The purpose of this photo shoot was to produce an editorial piece for a lifestyle
magazine that guided readers in creating similar dinner party settings in their own
home.
There were two vastly different sets but the idea was the same: photograph the entire
design as a whole and then zoom in on the key elements that make each table shine.
Each photo walked the reader through the creation process by highlighting the details of
each idea, which combined colors and IKEA products in harmony. We relied on
beautiful table styling but also had to creatively maneuver to get just the right shot to tell
the whole story.
Central Florida Lifestyle Magazine. View digital article.